The sustainability of multinational enterprises' pandemic‐induced social innovation approaches

The COVID-19 pandemic has prompted an unprecedented reaction in several multinational enterprises (MNEs). These MNEs have adopted social innovation approaches to meet the needs of vulnerable societal groups by swiftly innovating their business models; drastically changing product offerings and customer bases; producing necessities. alleviated some key pandemic-induced challenges related health sanitation. In this perspective article, we use secondary sources information present exemplify various types MNE approaches. We open discussion on whether these are transitory nature or they can should be sustained long-term, given right incentives MNEs. conclude redefining MNEs' suggesting avenues for scholars, practitioners, policymakers, educators support momentum which argue, if sustainable, fruitful addressing other pressing grand such as climate change, food security, poverty, inequality.